SmartSounds TP
M.A. Thesis — adaptive biofeedback music experience translating real-time physiological data into contextual audio.
Crafting digital experiences at the intersection of
design, technology, and product thinking.
M.A. Thesis — adaptive biofeedback music experience translating real-time physiological data into contextual audio.
Rebuilt a high-abandonment loan application — reducing cognitive load and restoring user confidence at every step.
Token-based design system for Blue Cross Blue Shield of Kansas — 30% faster dev cycles, 100% AAA accessibility compliance.
Virtual fitness competitions platform — designed for 4 distinct user types: organizer, judge, competitor, and spectator.
Optimized organization creation flow — shifting admin responsibility from superadmin to managers through guided micro-interactions.
Unified cardiac device monitoring platform — 600% increase in concurrent patient monitoring capacity across multiple manufacturers.
End-to-end billing and collections platform — solo PM, designer, and developer tracking client payments and follow-ups.
AI-powered question bank for ophthalmology residents — digitizing past exams into structured practice by topic, year, and category.
Design Manager on a revenue-critical iOS & Android feature — offer comprehension jumped from 25% to 95% through clarity-driven design management.
Research-driven design that solves real problems. From user interviews to pixel-perfect interfaces that delight and convert.
Bridging design and code. Building component libraries, design systems, and production-ready UI with precision.
End-to-end product thinking — from concept to launch. Aligning business goals with user needs to create products people love.
Strategic product leadership — defining vision, managing backlogs, and aligning cross-functional teams to ship what matters.
I'm James Thames — a designer and product thinker who operates at the intersection of craft and strategy. I believe great products emerge when aesthetic excellence meets purposeful thinking.
With experience spanning startups to enterprise, I bring a holistic approach: researching deeply, designing precisely, engineering thoughtfully, and shipping strategically.
Tools & Technologies
Deep dive into user needs, business goals, and market context. I ask the right questions before picking up a pencil.
Synthesize findings into clear problem statements, user journeys, and success metrics that guide every decision.
From rough wireframes to high-fidelity prototypes — I iterate rapidly and test continuously until the experience feels inevitable.
Ship with precision. Whether handing off or building it myself, I ensure the vision lands exactly as intended.
Have a project in mind? Whether it's a new product, a redesign, or just an idea — let's talk.